Good Times Type specialise in modern occasion design, using typography and colour to bring the good times to life in a bold and stand out approach. This approach to business framed the creative approach for the visual identity.
The logotype is set in Amarga, with bespoke lettering on the G and O’s. This attention to detail creates a unique identity that is playful and considered. The visual language takes inspiration from the geometric shapes of the typography.
The logo family includes a master logotype, badge device and star shaped acronym icon. This creates flexibility across print, digital, large format and small use, the logo sits confidently everywhere.
Modern, romantic and joyful. An identity that embodies beautiful type, thoughtful details and most importantly, good times.
