ONYX Insight are a leading provider of data-driven turbine technology. This brand refresh defined what could and should be evolved during a crucial time for the company.
The logo remained the same and I revised the colour palette to meet accessibility requirements across digital and print. A key element of the brand refresh was a new visual language originating from the logo. The patterns and graphics not only make the brand more visually interesting but add a dynamic energy.
A comprehensive brand guideline document ensured staff and external partners could maintain brand consistency across every touchpoint. The brand refresh echoes ONYX Insight’s forward thinking approach to technology and its role in driving innovation within the renewable energy sector.
I created this work at BIG Partnership.
